Dash Captain is in early access — we're onboarding sellers in waves.
Join early access
Coming soon
agentic dashboard builderfor your e-commerce business.
Real tiles, real canvas — sample data until you connect yours.
One-touch API connection
Connect the tools you already run on
12 sources you can connect during early access, with 10 more on the way. Everything plugs into the same connector contract, so new sources arrive without a rebuild.
Why sellers pick Dash Captain
You didn’t start a store to build spreadsheets. We keep the numbers in order so you can get back to selling.
Every store and ad channel in one place
Your store sales next to your Meta, Google and TikTok ad spend — sales, ROAS and profit on one dashboard, instead of ten tabs.
Custom design, made easy
Drag, drop, done. Design the exact dashboard you want in minutes — your layout, your colours, no spreadsheets, no analysts, no setup.
Free tools, no signup
Use our seller calculators right now and keep them forever. Connect your data whenever you're ready.
Start in seconds · custom design, made easy
Pick a ready-made dashboard
Choose a live dashboard built for how you work — e-commerce, agency, support, fitness and more — then make it yours.
$52k
4.10×
Agencies & client reporting
Marketing Agency
A client-reporting dashboard — ad spend, ROAS and traffic across Meta, Google, TikTok and GA4, with SEO and social ready to add. Present it full-screen in your client meeting.
Amazon ROAS & ACoS PlannerAmazon Sales Pulse
Preview
$3,468
$1,249k
DTC & multichannel
E-commerce Growth
Store-agnostic revenue and unit economics. Start with Shopify and Google Analytics; add Amazon and more as connectors land.
Amazon Sales PulseAmazon FBA Calculator
Preview
20k
5.8k
3.2k
1.2k
46%
Multichannel sellers
Connected Merchants
Every marketplace in one dashboard — sales, orders and top products across all your channels. Shopify is available in early access; Amazon, Walmart, Target and Etsy plug in as they land.
Amazon Sales PulseRevenue TrendTraffic SourcesRecent OrdersTop Products
Preview
$3,468
$1,249k
FBA & Seller Central
Amazon Seller
Your whole Amazon business at a glance — live sales, ad performance, and profit math side by side.
Amazon Sales PulseRevenue TrendTraffic SourcesAmazon ROAS & ACoS PlannerAmazon FBA Calculator
Preview
$3,468
$1,249k
Founders & operators
KPI Dashboard
A KPI dashboard template with your four numbers that matter — sales, traffic, ad spend and email — live on one screen, watched by the Captain.
Shopify Sales PulseTraffic PulseMeta Ad Spend PulseKlaviyo Email Pulse
Preview
$3,468
$1,249k
Stores & merchants
Sales Dashboard
A sales dashboard template that puts revenue, orders, best-sellers and the sales trend on one live board — across your store and marketplaces.
Shopify Sales PulseAmazon Sales PulseShopify Sales TrendShopify Top Products
Preview
$52k
4.10×
In-house marketers
Marketing Dashboard
A marketing dashboard template for ad spend, ROAS and campaign performance across Meta and Google Ads — one live board instead of two ad managers.
Meta Ad Spend PulseAd Spend PulseMeta Top CampaignsTop Campaigns
Preview
$52k
4.10×
PPC & search marketers
Google Ads Dashboard
A Google Ads dashboard template — spend, the daily trend, top campaigns and network mix on one live board, with the traffic those ads actually sent you beside it.
Ad Spend PulseTraffic PulseAd Spend TrendTop CampaignsSpend by Channel
Preview
$52k
4.10×
Brands & creators
Social Media Dashboard
A social media dashboard template tracking followers, engagement and top posts across Instagram, LinkedIn and X — one live board for every account you run.
Instagram Account PulseLinkedIn Page PulseInstagram Reach TrendInstagram Top Posts
Preview
$3,468
$1,249k
Site owners & marketers
Google Analytics Dashboard
A Google Analytics dashboard template — GA4 sessions, channels, top pages and Search Console queries on one live board. Connect GA4 today, no setup.
Traffic PulseSearch PulseSessions TrendTraffic ChannelsTop Pages
Preview
$3,468
$1,249k
Shopify store owners
Shopify Dashboard
A Shopify dashboard template — sales, the revenue trend, best-sellers and channel mix on one live board, built from your own store data.
Shopify Sales PulseShopify Sales TrendShopify Top ProductsShopify Sales by Channel
Preview
$3,468
$1,249k
E-commerce & lifecycle
Email Marketing Dashboard
An email marketing dashboard template — campaign performance, revenue from email and your best sends on one live board, built for Klaviyo.
Klaviyo Email PulseKlaviyo Revenue by TypeKlaviyo Email Revenue TrendKlaviyo Top Campaigns
Preview
2.5k
2.0k
50h
1.0k
70%20%10%
CX & support teams
Support & Call Center
Call volume, service levels, first-call resolution and CSAT — the whole contact centre in one view.
Join early access
$52k
4.10×
SEO teams & consultants
SEO Dashboard
An SEO dashboard template — organic clicks, impressions, top queries and top pages from Search Console, with GA4 and Bing beside it. Connect today.
Search PulseTraffic PulseSearch Clicks TrendTop Search QueriesTop Pages in Search
Preview
20k
5.8k
3.2k
1.2k
46%
Ops & fulfilment
Logistics & Shipment
Shipments, delivery status, and regional throughput tracked live across your carriers and stores.
Join early access
Free · no signup
Free seller tools you can use right now
Real, complete tools — not crippled demos. Use them free, and add any one to your dashboard when you sign up.
Profit Margin Calculator
Turn price and cost into margin, markup, and monthly profit — instantly.
Open tool Break-even ROAS CalculatorFind the exact ROAS and ACoS where your ads start making money.
Open tool Amazon FBA CalculatorKnow your true FBA profit, margin, and break-even ACoS in seconds.
Open tool Customer Lifetime Value CalculatorSee what each customer is really worth — and your LTV:CAC ratio.
Open toolQuestions, answered
Is it really free?+
Yes. The seller tools are free forever — no signup, no credit card. The Free plan also includes a live connected dashboard: connect two platforms and build one board with the Captain. Pro ($29/mo) removes the limits; we're in early access, so join and we'll bring you in.
How does connecting a store work?+
One tap per source, read-only always — Dash Captain can show your numbers but never change anything in your accounts. Google Analytics and Search Console are live today; Shopify, Meta, Google Ads and more are rolling out through early access, with Amazon next.
When can I connect my store?+
We're onboarding sellers in waves while we get every connector rock-solid. Join early access and we'll email you the moment yours is ready.
Is my data safe?+
Yes. Access is read-only and your credentials are encrypted at rest — never shared or sold. You can disconnect a source or delete your account at any time, which wipes your stored credentials and data.
Do I need spreadsheets or an analyst?+
No. Connect your sources and you already have a dashboard — then drag, drop and resize tiles to build the exact view you want. Easy as Canva.
Early access
Be first to see all your sales in one place
We’re onboarding sellers in waves. Join early access and we’ll email you the moment your connectors are ready — meanwhile, the free tools are yours to keep.