Every platform's spend, side by side
Spend, clicks, conversions and ROAS from Google Ads, Meta and TikTok on one board, with each platform's top campaigns and how its budget splits across placements.
Ad tracking
See which ads actually pay.
Every ad platform grades its own homework. Dash Captain puts Google Ads, Meta and TikTok spend beside the sales your stores record, so you can see which ads earn their keep — by channel, and by product.
Blended ROAS that can't double-count
Each platform counts the sales it touched, so one order can be claimed twice. Blended ROAS — total revenue over total ad spend — can't be inflated that way, and it's the number that says whether advertising is paying overall.
Ad spend for each product
eBay and Etsy ad fees and Google Shopping spend are matched to the products they sold, so a product's profit includes the ads it took. Spend that isn't tied to a product stays its own line instead of being guessed at.
An alert when an ad stops paying
Set a ROAS floor once. When a channel drops below it, Dash Captain tells you by email or Slack with what moved and by how much — not at month end.
Reports that send themselves
Describe the report in a sentence and pick a cadence. Spend, ROAS and the week's movers go out on schedule, with a log of what was sent to whom.
Read-only, always
Dash Captain reads your ad accounts. It never changes a campaign, a budget, a bid or an ad.
Where it stands today
Ad platforms: Google Ads connects today; Meta Ads and TikTok Ads are in early access. Stores: Shopify, eBay and Etsy are in early access, with Amazon next.
Work it out today, free
No connection needed — the calculators take your own numbers, and the guides explain what they mean.
Questions sellers ask
Which ad platforms does it track?
Google Ads connects today; Meta Ads and TikTok Ads are in early access. Google Shopping spend is also matched to the products it sold, and eBay and Etsy ad fees come in with those stores.
How is this different from the ROAS in Google Ads or Meta Ads Manager?
Each platform reports the sales it believes it caused, and two platforms can both claim the same order. Dash Captain shows each platform's own figures side by side, then sets total ad spend against the revenue your stores actually recorded — blended ROAS — which can't count an order twice.
Can I see ad spend for each product?
Yes, wherever the platform reports it by product: eBay and Etsy ad fees, and Google Shopping spend matched by product ID or SKU. Spend that isn't tied to a product — a brand campaign, say — stays its own line rather than being spread across products by guesswork.
Does it use a tracking pixel?
No. It reads what each ad platform reports and what your stores record. There is nothing to install on your site.
Will it change my campaigns?
No. Connections are read-only — Dash Captain can show your campaigns but never edits a budget, a bid or an ad.