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Shopify Profit Calculator
Estimate true Shopify net profit per order and per month after every cost.
Your numbers
Store revenue and every cost for the period.
$
$
Cost of goods
$
$
$
$
$
$
Net profit
26.6% margin$22,600.00
Profit / order
$16.14
Break-even CPA
$26.86
max ad spend / orderSee real Shopify profit, updated daily
Connect Shopify, Meta and Google and the Captain calculates true net profit after fees, discounts and ad spend — automatically.
How it’s calculated
Net profit = Revenue − all costs (COGS + shipping + Shopify fees + payment fees + discounts + returns + ads)
Margin = Net profit ÷ Revenue × 100.
Worked example
- Revenue
- $85,000
- Total costs
- $62,400
- Orders
- 1,400
- Result
- Net profit $22,600 → 26.6% margin
That's $16.14 profit per order, with a $26.86 break-even CPA.
What your result means
This is what your Shopify store actually keeps after product, fulfilment, platform and ad costs. Revenue and even gross margin can look healthy while net profit is thin once fees, discounts, returns and ads are counted. Profit per order and break-even CPA tell you how much room your acquisition has.
Common mistakes
- Forgetting Shopify + payment processing fees, which quietly take 2–3%+ of revenue.
- Leaving out discounts and returns — both come straight off profit.
- Judging the store on revenue growth while net margin shrinks.
Learn how it works
5 min guide
How to Calculate Shopify Profit (Not Just Revenue)
Your Shopify dashboard shows revenue, not profit. Learn how to calculate true net profit per order and per month after COGS, Shopify and payment fees, discounts, returns and ad spend — with the formula and a free calculator.
8 min guide
The Complete Shopify Analytics & Reporting Guide
Shopify shows revenue; profit and the metrics that drive it live elsewhere. This guide covers the Shopify KPIs that matter — profit, conversion, AOV, retention — and how to report them alongside your ad channels.
Related E-commerce tools
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Customer Lifetime Value Calculator
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Inventory Runway Calculator
See how many days of stock you have left — and when to reorder.
Reorder Point Calculator
Know exactly when to reorder so you never run out of stock.
Frequently asked questions
How do I calculate Shopify profit?
Subtract every cost — COGS, shipping, Shopify and payment fees, discounts, returns and ad spend — from revenue. What's left is net profit; divide by revenue for margin.
What's a good Shopify profit margin?
Many DTC brands run around 10–20% net, but it varies widely with category and ad intensity. Track your own trend and profit per order.
Last reviewed 31 Jul 2026 · reviewed by the Dash Captain team.