Dash Captain is in early access — we're onboarding sellers in waves.
Join early accessThe numbers that run your store, explained
No jargon, no fluff — just the formulas that matter, with a free calculator built into every guide.
E-commerce6 min
Looker Studio vs Dash Captain: an Honest Comparison for Sellers (2026)
Looker Studio is free and powerful — and most sellers still abandon their dashboard half-built. Where each tool genuinely wins, and how to decide in five minutes.
E-commerce6 min
Triple Whale vs Dash Captain: an Honest Comparison for Sellers (2026)
Triple Whale is the attribution heavyweight for Shopify DTC brands — and plenty of sellers pay for depth they never open. Where each tool genuinely wins, and how to decide in five minutes.
E-commerce5 min
Spreadsheets vs Dashboards: When Sellers Should Actually Switch (2026)
Every seller's reporting starts in a spreadsheet, and most stay too long. What spreadsheets genuinely do better, the real cost of the weekly copy-paste, and the three signs it's time to move.
Marketing7 min
What Is Generative Engine Optimization (GEO)? A Seller's Guide (2026)
GEO is getting your store cited inside AI answers instead of ranked in a list of links. What actually decides who gets cited, how it differs from SEO, and where to start.
Marketing6 min
How to Get Your Store Mentioned in ChatGPT and AI Search (2026)
A practical checklist for being cited when a buyer asks an AI assistant for a recommendation — crawler access, answer-first pages, entity consistency and corroboration.
Marketing6 min
Google AI Overviews: What They Mean for E-commerce Traffic (2026)
AI Overviews answer the question above the results. What that does to clicks, which queries trigger them, how to earn a citation, and what your analytics will and won't show.
Marketing7 min
How to Track Your Brand's Visibility in AI Answers (2026)
You cannot get an impressions report for ChatGPT. Here is the prompt-panel method that works today, the referral traffic you can measure, and how to turn both into a share-of-voice number.
Marketing5 min
llms.txt Explained: What It Is, and Whether It Actually Does Anything (2026)
A plain-English explanation of the llms.txt convention, how it differs from robots.txt, the honest state of adoption, and how to write one worth having.
E-commerce4 min
How to Calculate Profit Margin (Formula & Examples)
Profit margin is the share of each sale you keep as profit. Learn the profit margin formula, how it differs from markup, and what a healthy margin looks like — then run your own numbers.
Marketing4 min
What Is a Good ROAS? Break-even ROAS Explained
A “good” ROAS isn't a fixed number — it depends on your margin. Learn the ROAS formula, how to find your break-even ROAS, and how ROAS relates to ACoS, with a calculator to find yours.
E-commerce5 min
How to Calculate Customer Lifetime Value (LTV)
Customer lifetime value is the total profit one customer brings over their relationship with you. Learn the LTV formula, the LTV:CAC ratio investors care about, and how to raise it.
Marketing4 min
What Is a Good Conversion Rate? (E-commerce Benchmarks)
Conversion rate is the share of visitors who buy. Learn the formula, what counts as a good e-commerce conversion rate, and the fastest ways to lift it — with a calculator to check yours.
E-commerce4 min
How to Calculate Your Reorder Point (Never Run Out of Stock)
Your reorder point is the stock level at which you place a new order so you don't sell out. Learn the formula, how to set safety stock, and calculate yours in seconds.
E-commerce6 min
How to Create a Sales Dashboard (Step by Step)
A sales dashboard puts your revenue, orders, profit and ad performance on one screen. Here's what to include and how to build one — with or without a spreadsheet.
E-commerce5 min
How to See All Your Sales in One Place (Amazon, Shopify & More)
Selling on more than one channel means your numbers are scattered. Here's how to combine Amazon, Shopify, Walmart and more into one live view of total sales.
E-commerce9 min
The Complete Guide to E-commerce Profitability
Revenue is vanity; profit is sanity. Walk the profit ladder — gross, contribution and net — learn which costs belong where, how discounts, shipping and returns bite, and how to find the numbers that tell you if you're actually making money.
E-commerce5 min
Gross Margin vs Contribution Margin vs Net Margin
Three margins, three jobs. Learn what gross, contribution and net margin each measure, the formula for each, and which one to use for pricing, product decisions and judging the whole business.
Marketing4 min
How to Calculate Break-even CPA
Break-even CPA is the most you can pay to win an order before it stops making money. Learn the formula, a worked example, and how to hold your Meta and Google CPA against it.
Marketing5 min
How to Calculate Blended ROAS (and Why It Beats Channel ROAS)
Blended ROAS — also called MER — divides total revenue by total ad spend across every channel. Learn the formula, why it's lower (and more honest) than per-platform ROAS, and what a good number is.
Amazon Sellers5 min
ACoS vs TACoS: The Complete Guide
ACoS measures campaign efficiency; TACoS measures your whole Amazon business's dependence on ads. Learn both formulas, how they differ, what good looks like, and why TACoS is the number to watch.
E-commerce5 min
How to Calculate Shopify Profit (Not Just Revenue)
Your Shopify dashboard shows revenue, not profit. Learn how to calculate true net profit per order and per month after COGS, Shopify and payment fees, discounts, returns and ad spend — with the formula and a free calculator.
E-commerce4 min
How to Calculate Inventory Runway (and Avoid Stockouts)
Inventory runway is how many days of stock you have left at your real sales pace. Learn the formula, how to factor in growth and lead time, and when to reorder so you never run out of a bestseller.
Amazon Sellers5 min
Amazon FBA Fees Explained (and How to Calculate FBA Profit)
Amazon's referral and FBA fulfilment fees can swallow a third or more of your sale price. Learn what each fee is, how to calculate your true FBA profit per unit, and why your Amazon margin is thinner than your website's.
Marketing8 min
The E-commerce Guide to ROAS, MER, CPA and Profit
ROAS, blended ROAS, MER, CPA, break-even — the advertising metrics that decide whether your marketing makes money. This guide connects them, shows which to trust, and turns them into a daily decision rule.
Amazon Sellers8 min
The Complete Amazon Seller Analytics Guide
The numbers that run a healthy Amazon business — ACoS, TACoS, true FBA profit, sales velocity and inventory. This guide explains what to track, why, and how the metrics fit together.
E-commerce8 min
The Complete Shopify Analytics & Reporting Guide
Shopify shows revenue; profit and the metrics that drive it live elsewhere. This guide covers the Shopify KPIs that matter — profit, conversion, AOV, retention — and how to report them alongside your ad channels.
E-commerce7 min
The E-commerce Inventory Planning Guide
Stock is cash on a shelf — and stockouts cost sales and rank. This guide covers the inventory numbers every merchant should track: sales velocity, reorder point, safety stock and inventory runway.
Finance4 min
How to Calculate Your Break-even Point (Units & Revenue)
Your break-even point is the number of units (or dollars of revenue) where you stop losing money. Learn the formula, a worked example, and how to use it to set sales targets.
Amazon Sellers5 min
Planning Amazon Ads with ROAS & ACoS (Targets That Protect Profit)
How to set Amazon ad targets that protect your margin: the ROAS/ACoS relationship, your break-even ACoS, and how to plan spend from contribution margin — with a worked example.
Marketing7 min
What Dashboard Tools Actually Cost in 2026
Published prices for Databox, AgencyAnalytics, DashThis, Whatagraph and others — read from their own pricing pages, with the billing unit that decides your real bill. Includes where Dash Captain is the wrong choice.