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Get startedBreak-even CPA
The most you can pay to acquire an order before it stops making money.
Break-even CPA is the maximum cost per acquisition an order can bear before profit hits zero. It equals your contribution per order — price minus all variable costs (product, shipping, fees, returns). Hold your live CPA against it: below it you profit, above it you lose.
Formula
Break-even CPA = Price − variable costs per order
Example: $49.99 price − $20.75 costs = $29.24 break-even CPA.
What a good result depends on
Rises with your margin; compare it to actual CPA per channel.
Common mistakes
- Leaving shipping, fees and returns out of variable costs.
- Comparing CPA to revenue instead of contribution.