Which KPIs does this template include?

Out of the box: sales revenue and orders, website sessions and engagement, ad spend, and email campaign performance. Add or remove any tile — the template is a starting point, not a cage.

Which data sources can feed it?

Google Analytics connects today; Shopify, Meta Ads and Klaviyo are rolling out through early access. The preview runs on sample data so you can judge the layout first.

Do I need to build formulas or reports?

No. Connect a source and the tiles fill themselves, refresh on a schedule, and the Captain emails you when something changes. No spreadsheets, no report builder.

Founders & operators

KPI Dashboard

A KPI dashboard template with your four numbers that matter — sales, traffic, ad spend and email — live on one screen, watched by the Captain.

Use this template

Works with:

ShopifybetaGoogle AnalyticsMeta AdsbetaKlaviyobeta

The Captain watches this board — it flags what moved and adds tiles when you ask. Meet the Captain →

Live preview

Real tiles, sample data. Sign in to connect your own.

Shopify Sales Pulse

Store sales

Traffic Pulse

Meta Ad Spend Pulse

Ad Spend

Klaviyo Email Pulse

Email performance

About this template

A KPI dashboard has one job: answer "how's the business?" before you've finished your coffee. This template starts with the four pulses most operators check daily — sales, traffic, ad spend and email performance — each as a headline number with its trend, not a chart you have to decode.

Every tile is drag-and-drop, so promote what matters to you and drop what doesn't. Once your sources are connected the Captain watches these numbers hourly and emails you when one moves — the KPI board that checks itself.

Questions sellers ask

Which KPIs does this template include?: Out of the box: sales revenue and orders, website sessions and engagement, ad spend, and email campaign performance. Add or remove any tile — the template is a starting point, not a cage.
Which data sources can feed it?: Google Analytics connects today; Shopify, Meta Ads and Klaviyo are rolling out through early access. The preview runs on sample data so you can judge the layout first.
Do I need to build formulas or reports?: No. Connect a source and the tiles fill themselves, refresh on a schedule, and the Captain emails you when something changes. No spreadsheets, no report builder.