Your numbers
Add your acquisition cost to see the LTV:CAC ratio.
$
yrs
%
$
CAC — leave 0 to skip
Lifetime value (profit)
6.7× LTV:CAC$268.13
Lifetime revenue
$487.50
Profit / year
$89.38
LTV:CAC
6.7×
Aim for 3× or higherPayback
1.1 orders
E-commerce
Customer Lifetime Value Calculator
See what each customer is really worth — and your LTV:CAC ratio.
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About the Customer Lifetime Value Calculator
Free customer lifetime value calculator. Enter average order value, purchase frequency, lifespan, and margin to see LTV, profit per year, and your LTV:CAC ratio. Know how much you can spend to acquire a customer. No signup.