Dash Captain is in early access — we're onboarding sellers in waves.
Join early accessAmazon Seller
Your whole Amazon business at a glance — live sales, ad performance, and profit math side by side.
Works with:
Amazoncoming soonThe Captain watches this board — it flags what moved and adds tiles when you ask. Meet the Captain →
Real tiles, sample data. Sign in to connect your own.
Before ad cost
Amazon category fee (often 15%)
Fulfillment per unit
Prep, storage, returns
About this template
Seller Central shows you everything except the view you actually want: sales, traffic, ad performance and profit math on one screen. This template lays out an Amazon business the way you think about it — the pulse up top, revenue trend and traffic mix in the middle, and the ROAS and FBA profit calculators built in beneath.
The calculators work right now with your own numbers, no connection needed. Live Amazon data arrives with the SP-API connector, which is coming — join early access and it lights up the day it lands.
Questions sellers ask
- Does it show my live Amazon numbers today?
- Not yet — the Amazon SP-API connector is coming. The preview runs on sample data, and the built-in FBA and ROAS calculators work with your real inputs right now.
- What will it show once Amazon connects?
- Sales and orders from Seller Central and ad performance — the same tiles you see in the preview, fed by your account with read-only access.
- Is the FBA calculator free?
- Yes — all the seller calculators are free without signup, here and on the tools pages. The connected dashboard is what early access unlocks.