Do I need to connect a store to try it?

No — the preview below runs on sample data with the real tiles, so you can judge the layout first. Connect sources whenever you're ready.

Which platforms does it work with?

Google Analytics is live now; Shopify is in early access; Amazon is coming next. The template is built to combine them as they arrive.

Can I change what's on the board?

Everything — add tiles from the widget library, remove what you don't use, and ask the Captain to build the rest.

DTC & multichannel

E-commerce Growth

Store-agnostic revenue and unit economics. Start with Shopify and Google Analytics; add Amazon and more as connectors land.

Use this template

Works with:

Amazoncoming soonShopifybetaStripeplanned

The Captain watches this board — it flags what moved and adds tiles when you ask. Meet the Captain →

Live preview

Real tiles, sample data. Sign in to connect your own.

Amazon Sales Pulse

Sales Pulse

Amazon FBA Calculator

Sale price

Product cost

Referral fee

Amazon category fee (often 15%)

FBA fee

Fulfillment per unit

Inbound shipping

Other cost

Prep, storage, returns

Ad spend / unit

Units / month

Net profit / unit

$9.54

Profitable

Margin

31.8%

ROI

126.4%

Break-even ACoS

41.8%

Max ad spend before loss

ROAS

10.00×

ACoS 10.0%

Amazon fees

$9.90

Referral $4.50 + FBA

Monthly profit

$2,862.45

300 units

About this template

An e-commerce dashboard that starts with the two numbers every store lives on: what you sold, and what you keep. Revenue at the top, unit economics underneath — the profit math most sellers still run in a spreadsheet, live on the same board as the sales it explains.

It's store-agnostic by design: begin with the sample view, connect Google Analytics today, and plug in Shopify and Amazon as those connectors land in early access. The layout is yours to reshape — drag, drop, resize, recolour.

Questions sellers ask

Do I need to connect a store to try it?: No — the preview below runs on sample data with the real tiles, so you can judge the layout first. Connect sources whenever you're ready.
Which platforms does it work with?: Google Analytics is live now; Shopify is in early access; Amazon is coming next. The template is built to combine them as they arrive.
Can I change what's on the board?: Everything — add tiles from the widget library, remove what you don't use, and ask the Captain to build the rest.