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Break-even Point Calculator
How many units you must sell to cover your costs — and hit your target.
Your numbers
How many units you must sell to cover your costs.
$
Rent, salaries, software
$
$
Product, shipping, fees
$
Break-even point
$6,867.71 rev229 units
Contribution / unit
$17.49
Price − variable costContribution margin
58.3%
Break-even revenue
$6,867.71
Units to hit target
344 units
+ $2,000.00 profitSee break-even against live sales
Connect your store and the Captain shows how close you are to break-even this month, automatically.
How it’s calculated
Break-even units = Fixed costs ÷ (Price − variable cost per unit)
Break-even revenue = Break-even units × Price.
Worked example
- Fixed costs
- $5,000
- Price
- $40
- Variable cost / unit
- $25
- Result
- 5,000 ÷ (40 − 25) = 334 units
You need 334 units (≈ $13,360 revenue) to cover all costs before you profit.
What your result means
The break-even point is how much you must sell to cover all your costs — below it you lose money, above it you profit. The bigger your per-unit contribution (price minus variable cost), the fewer units you need to get there.
Common mistakes
- Treating variable costs as fixed, or vice-versa.
- Forgetting fees, shipping and returns in the variable cost per unit.
- Ignoring that discounts lower the price and push the break-even point up.
Learn how it works
Related Finance tools
Frequently asked questions
Break-even point vs. break-even ROAS?
Break-even point is the total units or revenue needed to cover all costs; break-even ROAS is the ad-return at which a campaign specifically pays for itself.
How do discounts affect break-even?
They cut your per-unit contribution, so you have to sell more units to cover the same fixed costs.
Last reviewed 31 Jul 2026 · reviewed by the Dash Captain team.