First month of Pro is free for early-access sign-ups. Use code FREEMONTH 🎉
Get startedMarkup
How much you add to cost to set price — not the same as margin.
Markup is profit as a percentage of cost, whereas margin is profit as a percentage of price. The same dollar profit gives a bigger markup number than margin number. A $60 item sold for $100 has a 67% markup but a 40% margin — mixing them up is a classic pricing error.
Formula
Markup = (Price − Cost) ÷ Cost × 100
Example: $100 price on $60 cost = 67% markup (but 40% margin).
What a good result depends on
Set markup to hit the margin you actually need after all costs.
Common mistakes
- Quoting markup as if it were margin.
- Setting markup on COGS alone, ignoring fees and shipping.