Dash Captain is in early access — we're onboarding sellers in waves.
Join early accessFree COGS Spreadsheet Template for E-commerce (Google Sheets)
Every seller needs one sheet that answers "what does each product actually cost me, and what do I keep?" This template keeps it to the five columns that matter, per SKU — and unlike a plain spreadsheet, it can feed a live dashboard that computes your margins for you.
Copy it into your own Google account, put your real numbers in, and it's yours forever — no signup needed. Connect it to Dash Captain (read-only) and the margin maths runs itself.
Copies straight into your Google account. Yours forever, no signup.
Template sheet publishing shortly.
What it tracks
- SKU
- Your product identifier — one row per SKU.
- Product
- A human name so the dashboard reads well.
- Unit cost
- Landed cost per unit: product + freight + fees you attribute per unit.
- Selling price
- Your current price per unit.
- Units sold / month
- Rough monthly volume — powers profit and ranking.
Then it comes alive
Connect your copy to Dash Captain (read-only, only the files you pick) and these tiles run live — the Captain watches them like any other source:
- Profit & COGS Pulse — Blended margin, monthly profit and revenue across every SKU.
- Margin by Product — Every SKU ranked by monthly profit, with cost, price and margin.
Live connection is rolling out through early access — the sheet already works on its own today.
Frequently asked questions
Yes — the copy link gives you the sheet outright, no signup. Connecting it to a live dashboard is what Dash Captain adds.
Add as many rows as you like, and columns are matched by their header text, so even reordering them is safe. The one rule: keep the header row and the hidden template tab intact.
Nothing silent: a row with a broken number is skipped and reported on the dashboard as "rows needing attention", so you always know what was read.