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Conversion Rate Calculator
Turn visitors and orders into conversion rate, revenue, and RPV.
Your numbers
Enter traffic and orders — results update instantly.
Sessions in the period
$
Conversion rate
24.0 / 1k visitors2.4%
Revenue
$5,760.00
Revenue / visitor
$1.15
RPVWatch conversion and RPV live
Connect your store and the Captain tracks conversion rate and revenue per visitor by source, automatically.
How it’s calculated
Conversion rate = Orders ÷ Visitors × 100
Revenue per visitor (RPV) = Revenue ÷ Visitors.
Worked example
- Visitors
- 5,000
- Orders
- 120
- Avg order value
- $48
- Result
- CVR = 120 ÷ 5,000 = 2.4%
Revenue = 120 × $48 = $5,760, so revenue per visitor is $1.15.
What your result means
Conversion rate tells you how well traffic turns into orders. Around 2–3% is a common e-commerce benchmark, but it swings with category, price point and traffic source — cold paid social converts far below branded search. Revenue per visitor often matters more, because it blends conversion and order value.
Common mistakes
- Mixing traffic sources — branded and paid traffic convert very differently; segment before judging.
- Counting sessions vs. users inconsistently between periods.
- Chasing CVR while ignoring AOV — a higher order value can beat a higher conversion rate on revenue per visitor.
Learn how it works
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Frequently asked questions
What is a good e-commerce conversion rate?
Roughly 2–3% is typical, but it depends heavily on category, price and traffic mix. Compare against your own trend and by source rather than a single benchmark.
Conversion rate or revenue per visitor — which matters more?
RPV, usually. It captures both how often visitors buy and how much they spend, so it's a truer measure of what traffic is worth.
Last reviewed 31 Jul 2026 · reviewed by the Dash Captain team.