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Get startedAOV
Average order valueThe average revenue per order over a period.
AOV (average order value) is total revenue divided by the number of orders. Raising AOV — through bundles, upsells or free-shipping thresholds — lifts revenue without needing more traffic, and often improves your ad efficiency because each order is worth more.
Formula
AOV = Revenue ÷ Orders
Example: $50,000 revenue over 1,000 orders = $50 AOV.
What a good result depends on
Higher is generally better, provided it doesn't hurt conversion rate.
Common mistakes
- Comparing AOV across channels without accounting for product mix.
- Chasing AOV so hard (high thresholds) that conversion drops.