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Amazon ROAS & ACoS Planner

Plan ad spend against your margin — see ROAS, ACoS, and break-even at a glance.

$
$
%

Before ad cost

%
Profit after ads
$596.00
Room to scale
ROAS
4.20×
ACoS
23.8%
Target 22%
Break-even ACoS
38.0%
Your margin ceiling
Headroom
14.2%
Room to spend

Let the Captain calculate this from your live data

Connect your stores and ad accounts and Dash Captain keeps this metric live on a dashboard — updated automatically, explained in plain English.

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About the Amazon ROAS & ACoS Planner

Free Amazon ROAS and ACoS calculator. Enter ad spend, sales, and margin to see ROAS, ACoS, break-even ACoS, and profit after ads. Connect your account to auto-fill from live data.

Learn how it works

5 min guide
Planning Amazon Ads with ROAS & ACoS (Targets That Protect Profit)

How to set Amazon ad targets that protect your margin: the ROAS/ACoS relationship, your break-even ACoS, and how to plan spend from contribution margin — with a worked example.

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